The low overhead is one of the benefits of running an online business rather than a brick-and-mortar store. It enables you to keep costs low and income high and focus on your company in ways that the day-to-day management of a physical storefront often prevents. These are the 7 low-cost ways to promote your online business.

1. High-Value Content

Content marketing is a dynamic area with various high-priced experts ready to show you how to do things better. But it all comes down to one idea: give away information for free in such high quality that customers are obliged to spend money on your goods. Keep it easy so you can create a wide range of content styles while still finding time to promote them on social media.

2. Interact with Thought Leaders

Discover the social media feeds of opinion leaders and celebrities that remain aligned with what you do. Don't forget to include.gov and.edu informational authorities whenever possible. Interact with those feeds in a meaningful way by reacting to posts and asking insightful, engaging questions. After a time, contact that person or authority directly to see if they are willing to mention you by name or otherwise get involved with your brand.

3. Build Your Funnel

Your marketing funnel takes new leads from knowing nothing about your business to knowing which of your products is best for them and deciding to buy that product. The exact path could consist of browsing your blog, downloading a report, watching some videos, and speaking with a sales representative, or it could be as easy as watching a preview and placing a pre-order.

4. Start a Club

Your "street squad" is a group of super-loyal fans of your brand who are willing to go above and beyond to promote you to the rest of the world. Consider the power of finding such fans, receiving their assistance, and thanking them for their efforts. It fosters loyalty and spreads awareness of your brand—reward superfans with minor considerations regularly and when the time comes for them to act. You'll be amazed by the results.

5. Activate Your Almost-Buyers

Armed with that knowledge, you can modify only one or two aspects of advertising and submit it to those almost-buyers. However, be as descriptive as possible. If someone is on the verge of buying after spending three hours looking for polo shirts, don't give them an ad for cargo shorts. Instead, please provide them with an advertisement directing them to the best polo shirt you have to sell.

6. Master Your Mailing List

We may devote an entire blog post to the specifics of this topic. In reality, whole books have occurred written on it, and multi-week courses have been taught. For the time being, internalize the potential value of a mailing list and consider how you can incorporate one into your current marketing strategy. From there, you can dive into the specifics of how to make the particular specifications a reality.

7. Optimize for Mobile

Start by checking your website templates for mobile optimization options and looking at how your site appears on your phone and tablet. In most cases, combining these two efforts should point to specific changes you can make to optimize for mobile and avoid losing that sizable market share.