Of the top 7 ways to maximize the value of your business before you sell, Business Development Canada lists increasing profit and sales to be 2 of the most important. And how do you realize that lofty goal? Marketing. Marketing is the silent but powerful force behind increasing profits and sales, and these days, you can do it quite inexpensively. All you need is a plan, focus, and hard work. Marketing leads to sales, and sales lead to profit.