Marketing Strategies

Inflate the Value of Your Business by Harnessing the Power of Social Media

Power of Social Media


If the true value of your business lies in its transferable value, then having a unique, trusted brand customers and noncustomers alike can recognize will distinguish your company from your competitors, making it far more attractive to potential buyers. The more recognizable your brand, the lower the risk for purchasers.


Cover All Your Customer Diversification Bases to Ensure Maximum Price for Your Business

Maximum Price for Your Business


Whether you’re preparing to sell your business sometime in the future or think you’re ready to sell now, another key value driver to consider is customer diversification. To really get a feel for why it’s so important, ask yourself: what is the truest strength of your business?